hold.cards
FOR POKÉMON TCG INVESTORS

Buy.
Sell.
Hold.

Variant-aware singles pricing. Cost basis tracking. Grade-it-or-sell-it analysis in dollars, with fees included. Pokémon, treated like any other six-figure asset class.

Private beta · No spam · One launch email · Privacy
02 / FEATURES

Built for the way investors actually think.

Most card apps are glorified binders. hold.cards treats Pokémon like the asset class it has become.

01
True cost basis
Every position tracks acquisition price, date, and condition. Unrealized gains, realized P&L, ROI per card. The portfolio math you take for granted with stocks.
02
Grade-it-or-sell-it
Submit to PSA or sell raw? We model expected grade, fees, turnaround, and current PSA market to give you the EV-positive answer in dollars.
03
Variant-aware pricing
A 1st Edition Shadowless and an Unlimited are different assets. Every price here is variant-specific, because a stamp can be a 50x difference.
04
Full grade ladder
Raw through PSA 7, 8, 9, and 10, plus BGS, CGC, and SGC on every card. See what each grade is worth before you submit, buy, or sell.
05
Price provenance
Daily snapshots with the source on every number. When a price rests on thin sales data, we flag it instead of hiding it.
06
The Wire
Pokémon TCG news as it lands, with daily top gainers and losers from live market trends. See what moved and why, in one place.
On the roadmap: pop-aware valuation, smart alerts, tax lot exports, and a top-100 market index.
03 / VS. THE FIELD

The other tools weren't built for this.

Feature
Hobbyist apps
Spreadsheets
hold.cards
Real-time singles pricing
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Variant-aware pricing
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Graded card valuations
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Cost basis tracking
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✓ (manual)
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Grade-it-or-sell-it analysis
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Built for investors
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04 / WHY I'M BUILDING THIS
"A 1st Edition Shadowless Base Set Charizard and an Unlimited differ by a stamp and a missing shadow. The market prices them 50x apart. Every tool I tried put them in the same row."

Variants were the obvious symptom. The deeper problem: the tools I tried (spreadsheets, card-binder apps, abandoned hobbyist projects) couldn't answer basic portfolio questions. What does this cost me? What's the realized P&L if I sell? Is grading worth it after fees and turnaround? Real decisions, napkin math.

hold.cards is the platform I wanted to exist. Built with the same rigor I bring to financial reporting at work, designed for people who are serious about cards as an asset class, and shaped by a community I'm building it alongside.

First 100 beta users get lifetime Pro pricing. Get on the list, and if you have ideas, I want to hear them.

M
Matthew K.
Founder

Get on the list.

Beta opens to the first 100 sign-ups. Lifetime Pro pricing locked in.

Private beta · No spam · One launch email · Privacy